This is a pretty high-level summary (e.g., not that detailed) of how I create and run a new survey on Mechanical Turk. Since people have lots of different ways of using Mechanical Turk, this how-to may or may not be for you. I’ve also noticed that nearly every survey or questionnaire I put on Mechanical [...]
It occurred to me the other day that usability studies were like a fine, french meal when I decided to insert a mini-task within a longer user study. This mini-task reminded me of the “amuse-bouche” in french meals, like the bite of sorbet or other spoonful of citrus goodiness to cleanse the palate. After that, [...]
This was originally posted on Unstructure on January 30 2010, as a guest author.
Is design thinking really that hard? There is obviously a growing acceptance of the notion behind design thinking as the previous essays and comments pointed out. But it remains that there is no formula for design thinking, and because of that, design [...]
I’m involved in another panel proposal at SXSW’10. As before, we need your votes! This panel is called: Practical Digital Anthropology: Getting to Know Your Users.
The panel description and list of questions that we’ll cover is below:
Most modern analytics attempt to boil complex behaviors down to statistics; but is that the whole story? Are your [...]
I’ve been reading Bill Tancer’s book Click. He works for a company called HitWise that has access to millions of search terms from across the web — by finding trends in these queries, he claims that we can learn about people’s actual motivations, interests, behaviors, and, even, fears.
A word before I go on: I generally think [...]
