Tag Archives: sustainability

Reflections on the betacup design challenge

I kinda can’t believe how far we’ve come with the betacup project. One year ago, I was at Overlap ’09 where I met Toby Daniels and his craaaazy idea to change the way we drink coffee. I hopped on board, brainstormed at Overlap, wrote a little blog post…and suddenly here we are today, announcing the [...]

Papel, The Paper Cup [Comic]

The betacup team is working to make known the size and scope of the problem with non-recyclable paper cups. They’re consumed in large quantities, especially for to-go lattes and the sort. And they’re subsequently disposed of in large quantities. In fact, over 58 billion paper cups are thrown away every year. The protagonist in my [...]