Tag Archives: betacup

Betacup: Demonstrating the value of user-centered design thinking

There is problem with disposable paper cups: they aren’t recyclable. Now you might ask: but isn’t paper recyclable? I, too, thought paper cups were recyclable, and thinking back to my behaviors, I’m almost positive that I’ve been dropping used paper cups in the recycling bin. Unfortunately, most paper cups are made with a wax lining [...]