Category Archives: betacup

Reflections on the betacup design challenge

16 Jun 2010 – 8:08

I kinda can’t believe how far we’ve come with the betacup project. One year ago, I was at Overlap ’09 where I met Toby Daniels and his craaaazy idea to change the way we drink coffee. I hopped on board, brainstormed at Overlap, wrote a little blog post…and suddenly here we are today, announcing the [...]

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The betacup design challenge for a sustainable community

1 Apr 2010 – 8:17

The betacup design contest launches today! This no April Fool’s joke! My good pal Will Evans and I wrote this call-to-action the other day — I’m reposting it here. Submissions are already rolling in! (Check ‘em out here!) ————– It’s been said that design shapes behavior; and in user experience (UX) design, behavior informs design which [...]

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Papel makes it to Australia

16 Nov 2009 – 10:47

After drawing the comic of Papel the Paper Cup, I received a phone call from a woman in Australia (Jennifer Deaves) who had caught wind of the betacup initiative and my comic, Papel. She’s writing a book about society’s relationship with the cup of coffee, and has subsequently written two posts on her blog: one [...]

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Papel, The Paper Cup [Comic]

5 Nov 2009 – 10:23

The betacup team is working to make known the size and scope of the problem with non-recyclable paper cups. They’re consumed in large quantities, especially for to-go lattes and the sort. And they’re subsequently disposed of in large quantities. In fact, over 58 billion paper cups are thrown away every year. The protagonist in my [...]

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Bodystorming the betacup

6 Aug 2009 – 11:27

Here’s the video from our bodystorming exercise at Overlap09. We were trying to illustrate how our early betacup prototype could reduce paper cup waste and encourage eco-friendly behaviors among consumers. We’d love for any and all feedback! The betacup Bodystorming Session – Overlap 09 from The betacup on Vimeo.

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