Here’s the video from our bodystorming exercise at Overlap09. We were trying to illustrate how our early betacup prototype could reduce paper cup waste and encourage eco-friendly behaviors among consumers. We’d love for any and all feedback!
The betacup Bodystorming Session – Overlap 09 from The betacup on Vimeo.
3 Comments
Haha, love the opening scene. Good times! Can’t wait for the next one.
Is it not perfectly possible to recycle all paper cup waste now? Due to the PE / wax coating it is simply a matter of correctly sorting the waste surely?
Robert Daniel
Paper Cups
To reduce paper cup waste is a very target specific goal where there just might be a great possibility of winning, I hope we do.
3 Trackbacks
[...] PS: For some great background on the use of design thinking and bodystorming used at Overlap09, which was our initial exploration of the disposable cup problem space, check out this post with video of bodystorming service design. [...]
[...] Their resources page includes preliminary research, collected precedents and even their own bodystorming session (they're right there with you, down in the trenches). Visit the betacup site to review all this, [...]
[...] Their resources page includes preliminary research, collected precedents and even their own bodystorming session (they're right there with you, down in the trenches). Visit the betacup site to review all this, [...]