Comments on: Betacup: Demonstrating the value of user-centered design thinking http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/ musings and other goodies Fri, 23 Mar 2012 13:47:31 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jason http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-2950 Jason Sat, 15 Oct 2011 17:34:20 +0000 http://brynnevans.com/blog/?p=1096#comment-2950 Hey Brynn, Met Sean Ammirati today during an agile prod development lecture, and he recommended I look you up given my interest in user-centered design, prod development, and business. I love that you tackled this problem and hope Starbucks makes it happen. I want all disposable food containers to be recyclable...it is amazing how many still aren't! I am glad to learn Google values design. By chance do you know if their is a Google business design group, or if the UX team would value the perspective of an MBA specializing in go-to-market strategies and technology commercialization? Best, Jason Doran Hey Brynn,
Met Sean Ammirati today during an agile prod development lecture, and he recommended I look you up given my interest in user-centered design, prod development, and business. I love that you tackled this problem and hope Starbucks makes it happen. I want all disposable food containers to be recyclable…it is amazing how many still aren’t! I am glad to learn Google values design. By chance do you know if their is a Google business design group, or if the UX team would value the perspective of an MBA specializing in go-to-market strategies and technology commercialization?

Best,
Jason Doran

]]> By: Brynn Marie Evans » Reflections on the betacup design challenge http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-2704 Brynn Marie Evans » Reflections on the betacup design challenge Wed, 16 Jun 2010 16:09:00 +0000 http://brynnevans.com/blog/?p=1096#comment-2704 [...] idea to change the way we drink coffee. I hopped on board, brainstormed at Overlap, wrote a little blog post…and suddenly here we are today, announcing the winners of a Starbucks-sponsored betacup [...]

[...] idea to change the way we drink coffee. I hopped on board, brainstormed at Overlap, wrote a little blog post…and suddenly here we are today, announcing the winners of a Starbucks-sponsored betacup [...]

]]> By: Mor http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1967 Mor Wed, 19 Aug 2009 01:38:14 +0000 http://brynnevans.com/blog/?p=1096#comment-1967 I am sure you meant "Expresso Line". :) I am sure you meant “Expresso Line”.

:)

]]> By: brynn http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1956 brynn Tue, 11 Aug 2009 17:45:13 +0000 http://brynnevans.com/blog/?p=1096#comment-1956 @Nils: I'm new to bodystorming too but I'm finding that it can be a useful way to break "outside of the box" when you're brainstorming. I've even used it recently to play-act a conversation I was going to have with someone later! Sounds silly, but it gave me a clear idea of what to say (and not to say). Barcodes are certainly a good idea that we're considering. We're open to any technological solution that best fits the bill — but really we're looking for some way to intelligently remember (and update) you drink preferences, debit card, and loyalty points card. We're looking to creating incentivized conveniences. @Rob, @Laker: It's important to note that we're not trying to just make a new cup or technology. (So it's not as easy as saying replace "betacup" with "barcode.") We're hoping to enact a shift in practices for the good of the environment — perhaps beginning with a betacup, but later percolating over into other areas of environmental concern. There are already some recyclable paper cups. But as with "cheap" gas, people are growing accustomed to practices that are bad for the environment long term, and which will be harder to break out of before long. It's worth a reminder that the betacup is trying to solve a waste problem, not necessarily a recycling problem. @Nils: I’m new to bodystorming too but I’m finding that it can be a useful way to break “outside of the box” when you’re brainstorming. I’ve even used it recently to play-act a conversation I was going to have with someone later! Sounds silly, but it gave me a clear idea of what to say (and not to say).

Barcodes are certainly a good idea that we’re considering. We’re open to any technological solution that best fits the bill — but really we’re looking for some way to intelligently remember (and update) you drink preferences, debit card, and loyalty points card. We’re looking to creating incentivized conveniences.

@Rob, @Laker: It’s important to note that we’re not trying to just make a new cup or technology. (So it’s not as easy as saying replace “betacup” with “barcode.”) We’re hoping to enact a shift in practices for the good of the environment — perhaps beginning with a betacup, but later percolating over into other areas of environmental concern.

There are already some recyclable paper cups. But as with “cheap” gas, people are growing accustomed to practices that are bad for the environment long term, and which will be harder to break out of before long. It’s worth a reminder that the betacup is trying to solve a waste problem, not necessarily a recycling problem.

]]> By: claimid.com/lacker http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1955 claimid.com/lacker Tue, 11 Aug 2009 03:44:31 +0000 http://brynnevans.com/blog/?p=1096#comment-1955 So I have to buy a betacup, carry it around with me everywhere, and wash it myself? Why not just make a paper cup that *is* recyclable.

So I have to buy a betacup, carry it around with me everywhere, and wash it myself? Why not just make a paper cup that *is* recyclable.

]]> By: openid.aol.com/rob@robcolb… http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1954 openid.aol.com/rob@robcolb… Tue, 11 Aug 2009 00:11:19 +0000 http://brynnevans.com/blog/?p=1096#comment-1954 You can reduce "betacup" to a barcoded sticker for your mug. Drinks already shorthanded "3xLD W/C W/W", which can be in big font on sticker. Labels easily changed/replaced/compatible. Label makers are inexpensive and available.

You can reduce “betacup” to a barcoded sticker for your mug.

Drinks already shorthanded “3xLD W/C W/W”, which can be in big font on sticker.

Labels easily changed/replaced/compatible.
Label makers are inexpensive and available.

]]> By: me.yahoo.com/a/.MRrSBc6u… http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1953 me.yahoo.com/a/.MRrSBc6u… Tue, 11 Aug 2009 00:10:14 +0000 http://brynnevans.com/blog/?p=1096#comment-1953 Thats a brilliant idea, mind if I steal it for latin america? :)

Thats a brilliant idea, mind if I steal it for latin america? :)

]]> By: Nils Davis http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1952 Nils Davis Mon, 10 Aug 2009 22:42:57 +0000 http://brynnevans.com/blog/?p=1096#comment-1952 Great story! I want to learn more about some of the techniques you used, in particular bodystorming - I'll check out Tibetan Tailor! But I had a quick thought - the cup could just be barcoded or RFID'd, and they could have a reader at the counter. This way the cup doesn't need electronics - which might, for example, get fried if it were put in the dishwasher. (Actually, that's my other concern - how would it be washed between uses? If this depends on the user, rather than the vendor, it could be a problem.) Looking forward to reading more of your posts. Nils Great story! I want to learn more about some of the techniques you used, in particular bodystorming – I’ll check out Tibetan Tailor!

But I had a quick thought – the cup could just be barcoded or RFID’d, and they could have a reader at the counter. This way the cup doesn’t need electronics – which might, for example, get fried if it were put in the dishwasher. (Actually, that’s my other concern – how would it be washed between uses? If this depends on the user, rather than the vendor, it could be a problem.)

Looking forward to reading more of your posts.

Nils

]]> By: brynn http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1951 brynn Tue, 04 Aug 2009 18:45:30 +0000 http://brynnevans.com/blog/?p=1096#comment-1951 Is this David Pennock from Yahoo! Research? Hi, and thanks for your comment! Do you do work in this area? How did you find this blog post? We're looking to turn this project into a bigger enterprise — like actually produce a "betacup." Stay tuned here for more information, but please also provide any type of feedback! Thanks again :) Is this David Pennock from Yahoo! Research? Hi, and thanks for your comment!

Do you do work in this area? How did you find this blog post?

We’re looking to turn this project into a bigger enterprise — like actually produce a “betacup.” Stay tuned here for more information, but please also provide any type of feedback!

Thanks again :)

]]> By: me.yahoo.com/pennockd http://brynnevans.com/blog/2009/07/30/betacup-demonstrating-the-value-of-user-centered-design-thinking/comment-page-1/#comment-1950 me.yahoo.com/pennockd Tue, 04 Aug 2009 18:35:10 +0000 http://brynnevans.com/blog/?p=1096#comment-1950 wow, that's brilliant

wow, that’s brilliant

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