Brynn Marie Evans

Personalized search? The concept has been that by knowing some things about you, a search engine might refine your results to make them more relevant. A teenager searching for music might get different matches than a senior citizen. A man looking for flowers might see different listings than a woman.

Eurekster’s twist on this concept is to provide personalized results based not on who you are but who you know. Friends, colleagues and anyone in your Eurekster social network will influence the type of results you see.

The first steps to getting social search functionality in Google. Will be interesting to see where this goes.