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  • Social search can't be solved by an algorithm (part deux)


    Just a few weeks ago, I shared the debut of a new book, Dancing with Digital Natives; I wrote the first chapter: When Facebook comes to work.

    Today I'm happy to announce another book, Designing Search (by Greg Nudelman) that I also have a small contribution in. It's a 3-page "sidebar" called: Social search can't be solved by an algorithm — basically an updated version of the blog post with the same name that I wrote back in January 2010. Here's an excerpt for your enjoyment:

    "The benefits of "social search" come from using social network information in conjunction with search algorithms. Services can begin to "learn" which of your friends have expertise or knowledge about certain topics. Then when you search for those topics, people from your network with relevant knowledge could be made available to you...People may appear only as a search result listing, linking to their profile or email address; or they could appear as a direct contact, like through an instant messaging window on the same page as the search results...

    Another area for social support is during search difficulties — or when people are struggling to find certain information. Anytime you can't find what you're looking for on the first try, or you rework your query over and over again, these are use cases that could benefit from...[tapping] your social network."

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    Designing Search: UX Strategies for eCommerce Success
    by Greg Nudelman

    A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.

    • Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers
    • Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions
    • Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices
    • Shares the author’s years of unique experience working with ecommerce from the perspective of the user’s experience

    Designing Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.

    ISBN: 978-0-470-94223-9
    Paperback
    304 pages